To Review Vision & Mission - 4

Our Mission

Vision & Mission

Criteria

The mission should

• Be ambitious & barrier-

breaking

• Answer the questions

• “What kind of a business

are we going to be in?”

• “How will we go after the

business?”

• Present a picture of the

organization

• Describe our business

today

• Meet the needs of end-

user customers

• Describe our value to

customers - beyond just

product or service

• Address intermediate

customers

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